Atlanta Journal-Constitution

Positioning Statement:

The Atlanta Journal-Constitution newspaper is the leading source of news, information and advertising for metropolitan Atlanta, reaching more than 2.1 million adults each week. Our weekly audience is educated and affluent: 34% have a college or post-graduate degree; 77% are homeowners with a median home value of $222,810; and, they have a median household income of $75,749.

Market Strengths:

• #1 metro for population growth from 2000 to 2007 (U.S. Census Bureau)
• #1 most wired city in the U.S. 2008 (2nd year in a row) (Forbes.com "America's Most Wired Cities" January 10, 2008)
• #1 busiest airport in the world in 2006 with 84.8 million passengers (Airports Council International, Top 10 Busiest Airports 2006, Based on 2006 ACI Traffic Figures)
• #3 in the nation among cities with the most Fortune 500 headquarters (12) (Fortune.com, 2008)
• #7 most educated city in the U.S. (ranked by percentage of bachelor's degrees among residents 25 and older) (U.S. Census Bureau 2006 from CNNMoney.com)
• #9 largest metro by population (U.S. Census, 2007 Estimates)

Who We Are:

• AFLAC
• AGCO
• Atlanta Braves
• Atlanta Falcons
• Atlanta Thrashers
• CNN
• Coca-Cola Enterprises
• Delta Air Lines
• Genuine Parts
• Georgia Institute of Technology
• Mohawk Industries
• Newell Rubbermaid
• Sun Trust Banks
• The Coca-Cola Company
• The Home Depot
• The Southern Company
• UPS

*Sources: Scarborough Research 2008 Release 1