The Charlotte Observer

Positioning Statement:

"Making sense of what matters for Charlotte and its neighbors." The largest newspaper between Washington D.C. and Atlanta, the Pulitzer Prize winning Charlotte Observer is the primary source of news and information for one of the fastest growing regions in the country.

Market Strengths:

• 21st largest city in the U.S.
• 5th fastest growing major city in the country
• 25th largest DMA
• 5th in HQs of Fortune 500 companies
• 2nd largest banking center in the U.S.

Who We Are: Economic Vitality & Southern Hospitality

• Bank of America
• Wachovia Corp.
• Lowe's
• Nucor
• Duke Energy
• Sonic Automotive
• Family Dollar
• Goodrich Corp.
• SPX
• Carolina Panthers
• Wachovia Cup
• Lowe's Motor Speedway
• Charlotte Bobcats
• U.S. National Whitewater Center
• Mint Museums
• Opera Carolina
• Blumenthal Performing Arts
• NASCAR Hall of Fame