The Daily Herald

Positioning Statement:

Reach the northern portion of the Seattle DMA with The Daily Herald (Everett, WA) and The Herald Family of Products. For over 100 years, The Daily Herald has served as the primary newspaper of Snohomish County, Washington State’s second wealthiest county. Backed by the Washington Post Company, The Herald Family of Products includes a mailed TMC shopper, regional Hispanic publication, countywide business journal, and weekly community newspapers.

Market Strengths:

Snohomish County:

• Second highest median household income in the state (WA State OFM 2006)
• Highest rate of household growth in the Seattle DMA from 2000 – 2006 (DemographicsNow SRC 2006)
• Tied for 15th fastest population growth rate amongst nation’s largest counties (US Census Bureau 2006)
• Employs over 40% of the Boeing Commercial Airplane Group (Boeing Co. 2006)
• Accounts for 25% of Washington State’s biotech and biomedical companies    (Snohomish Co. EDC 2007)

Who We Are:

• Boeing
• Intermec
• Over 125 Aerospace companies
• Over 30 Biotechnology and Medical Device companies
• Naval Station Everett- Home of the Lincoln Aircraft Carrier Group
• Second Largest Marina on the West Coast
• Comcast Arena at Everett Events Center- National Tour Stop
• WHL Everett Silvertips Hockey Team
• Everett Aquasox Baseball Team– Seattle Mariners Affiliate