Las Vegas Review-Journal

Type: Daily

Daily Readership: 420,809

Sunday Readership: 561,432

Reviewjournal.com local reach: 220,227

Positioning Statement:

The Las Vegas Review-Journal is proud to have served southern Nevada for more than a century. Our commitment to the community and to our readers is evident every morning when the Review-Journal hits the streets. The unique JOA relationship we share with the Las Vegas Sun, which is inserted into every issue of the Review-Journal, allows our readers to see all sides of every issue with two different editorial voices, all in one package. Additionally, our very popular website, reviewjournal.com, is a gateway for the world to see Las Vegas every day. We also boast an innovative niche division, with a product for every segment of the market.

Las Vegas Review-Journal Advantages:

• The Las Vegas Review-Journal is the oldest newspaper in Las Vegas. It has direct ancestral ties to the Las Vegas Age, which debuted in 1905. The Review-Journal is Nevada's largest daily newspaper.
• It reaches more adults than any other form of mass media in the Las Vegas market with 712,550 daily, Sunday and online readers combined.
• It has historic ties to the community with 100 years of service and is a frequent winner of awards of excellence - i.e., winning both the "General Excellence" and "Freedom of the Press" awards from the Nevada Press Association.

Las Vegas Market:

• The Las Vegas market has seen tremendous growth in recent years with a population growth of 4.7% in 2007. Approximately 75,000 people per year are expected to move into Clark County, for the next 4 years.
• The number of business establishments in Clark County increased by 73% from 2001 to 2007, while the total number of employees increased by 51% during the same time period.
• The total square footage of retail shopping centers in Las Vegas increased by 68% from 2001 to 2007. An additional 18 million square feet is currently planned or under construction. Retail sales in Clark County have climbed steadily over the past seven years with a total growth of 88% from 2001 to 2007.

Source: Scarborough Research R2, 2007, Las Vegas perspective 2001-2007, Nevada Demographers Office, Demographics USA 2001-2007.