Positioning Statement:
The Miami Herald is an internationally recognized newspaper, winning 19 Pulitzer prizes and serving one of the most vibrant, diverse regions in America.
El Nuevo Herald is the most-honored, highest-circulation Spanish-language newspaper in the continental United States.
Market Strengths:
Miami-Ft. Lauderdale is…
• # 1 Per household retail sales among the 25-largest DMAs (Demographics USA, 2006)
• 3rd Largest and most affluent Hispanic markets in the nation (Synovate U.S. Diversity Markets Report, 2006; Demographics USA, 2006)
• # 1 Real Estate investments in the U.S. (SRDS The Lifestyle Market Analyst, 2007)
• # 2 Foreign Travel in the U.S. (SRDS The Lifestyle Market Analyst, 2007)
• # 2 Arts & Cultural Events in the U.S. (SRDS The Lifestyle Market Analyst, 2007)
• # 1 Highest concentration of DSL Internet users in the U.S. (Scarborough Multi-Market Study, 2007)
Who We Are:
• AutoNation
• Bacardi
• Burger King
• Carnival Cruise Line
• DHL
• IVAX
• Lennar
• Royal Caribbean Cruise Line
• Spirit Airlines
• South Beach
• Everglades National Park
• Miami Dolphins
• Miami Heat
