Star Tribune

Positioning Statement: 

Dominating in audience size, delivery and quality, the Star Tribune, in Minneapolis/St. Paul, continues to be the most useful local media.  With more readers turning to our content to stay in the know and make informed buying decisions, Star Tribune is uniquely positioned to make the most of your advertising investment.

Market Strengths:

• #1 in college graduates across the top 10 Midwest markets*
• #1 in white collar employed adults across the top 10 Midwest markets*
• #1 in median effective buying income across the top 10 Midwest markets*
• #2 in a study of America’s Most Literate Cities**
• Minnesota is home to 20 Fortune 500 Companies – all but 1 in Minneapolis/St. Paul – ranking 9th in the U.S.***

*2006 (R1) Scarborough Multi-Market Study, Market = Core Based Statistical Area (CBSA)
**2006 Central Connecticut State University
***Fortune Magazine 2007

Who We Are: