The Modesto Bee

Positioning Statement:

Modesto's “best-of-both worlds” location offers the natural wonders of the lush San Joaquin Valley and easy access to San Francisco, Sacramento and Yosemite all within 100 miles. Modesto is Stanislaus County's largest city and the 15th largest city in California with a population of 209,174. Stanislaus County has 518,700 people who spend more than $5.5 billion on retail purchases each year. The Modesto Bee is the areas dominate news and information source reaching 78% of all adults in the market in print or online in a given week.

Market Strengths:

• Stanislaus County is ranked among the top ten counties in the United States for agriculture production and is the leading producer of milk, milk products, poultry, eggs, nut crops, fruit and wine grapes.
• Growing labor force
• Housing and Population growing faster than the State and the DMA

Who We Are:

• Gallo Wine
• George Lucas
• Blue Diamond Almonds
• Foster Farms