Orlando Sentinel

Positioning Statement:

Together, Central Florida's premier daily newspaper, #1 local web site - OrlandoSentinel.com, the targeted delivery of Tribune Direct, and various niche magazines reach seven in 10 Orlando area adults each month.

Market Strengths:

• The Orlando media market is 19th in population size in the U.S.
• Metro Orlando is among the fastest growing major metropolitan areas in the country.
• Metro Orlando is the #1 tourist destination in the world.
• Wired magazine names Orlando one of the nation's "Best Geek Cities," citing the area as a top tech town.
• BusinessWeek magazine recently featured metro Orlando as one of three communities in the world to be a "global hot spot".
• Metro Orlando was named one of ten "Blooming U.S. Cities for Tech" according to eWEEK.com.
• Forbes.com ranks metro Orlando second on their annual list of "Most Wired Communities."
• Expansion Management ranks Metro Orlando as one of "America's Hottest Cities."
• Metro Orlando ranks 3rd among Inc. magazine's "Hottest Large Cities for Doing Business."
• The region ranks 6th among Milken Institute's 2006 "Best Performing Cities."
• And, we've been named the "Number One City for Entrepreneurs" by Entrepreneur Magazine.

Major Industries:

• Lockheed Martin
• Darden Restaurants
• Walt Disney World
• Universal Studios Florida
• University of Central Florida
• Burnham Institute
• Starwood Hotels and Resorts
• Orlando Regional Healthcare Systems
• Florida Hospital
• Siemens AG