The News & Observer, Raleigh, North Carolina

Positioning Statement: 

Delivering advertising, marketing and distribution solutions from the strongest media company serving the Greater Triangle Region of Raleigh, Durham, Chapel Hill and Cary, North Carolina.

Market Strengths:

• #1 Best Place to Sell a Home (Forbes, July 2007)

• #1 Best Metro for Business and Careers (Forbes, May 2007)

• #1 Area for Tech Business (Silicon Valley Leadership Group, September 2005)

• #1 Magnet School in the Nation, Combs Elementary (Ronald P. Simpson Distinguished Merit Award from
  Magnet Schools of America, April 2006)

• #3 Most Educated City (American Community Survey, US Census Bureau, 2004, released April 2006)

• #3 Smartest City-% with Undergrad degrees (CNN/money.com, 2006)

Who We Are:

• 2006 Stanley Cup Champion Carolina Hurricanes
• State Capital of North Carolina
• NC State Wolfpack, UNC Tarheels, Duke Blue Devils
• Research Triangle Area: home to the South’s largest and most dynamic life sciences industry and among the country’s top three biotechnology states.
• Lenovo, world’s third largest computer manufacturer
• Cisco Systems            
• Ericsson          
• IBM                                       
• GlaxoSmithKline       
• Nortel             
• SAS
• U.S. EPA Environmental Research Center