|
San Francisco Chronicle
Positioning Statement:
People come to the San Francisco Bay Area in search of something special – and they almost always find it. Northern California is justly renowned for its natural beauty, urban sophistication, a diverse and dynamic population and a powerful economy driven by innovation. The San Francisco Chronicle is the key media buy to reach this lucrative San Francisco Bay Area market. The Chronicle is read by affluent, well-educated consumers who expect the highest-quality news, business, sports and entertainment coverage. No other medium does a better job of providing advertising information to Bay Area residents than the San Francisco Chronicle.
Market Strengths:
- No. 1 Wealthiest Market: Average Household Effective Buying Income = $74,600.
- No. 2 Best Educated Market: 35.4% of Market Adults have Bachelor Degrees.
- No. 5 Most Populated Market: 6,642,200 residents.
- Some of the nation’s most influential companies select the San Francisco Bay Area as their home base. Twenty-seven of California’s 52 Fortune 500 companies are headquartered here, including Chevron, Intel, Cisco Systems, Safeway, Google, Apple, Wells Fargo, Yahoo! and Charles Schwab.
- The biotech industry was created in the San Francisco Bay Area at companies like Genentech, Varian, PDL BioPharma and Gilead Sciences.
Who We Are:
Chevron Safeway
Longs Drugs Gap Inc.
Levi Strauss Apple
Google Yahoo!
Hewlett-Packard Clorox
Sun Microsystems Genentech
Virgin America Airlines Wells Fargo
Silicon Valley
Napa/Sonoma/Mendocino Wine Country
San Francisco Giants and 49ers
Oakland A’s and Raiders
All rankings based upon nation’s 20 most populous DMAs
Sources: Demographics USA, 2006; CNNMoney.com, April 17, 2007
|
|
