The Sacramento Bee

Positioning Statement:

Leverage the Capital region’s leading multimedia source for news, information and entertainment: The Sacramento Bee, and capitalize on the region’s media habits which favor newspaper and online. Winner of several Pulitzer prizes, The Bee is Northern California’s most widely read newspaper, following the Chronicle (which in the Sacramento Metro has 1/15th the daily readers, and 1/22nd the Sunday readers of The Bee)

Market Strengths:

• California’s Fastest Growing Region in Population and Jobs, and first runner up in Personal Income growth 2005-2015. (CCSCE 2006)
• Two of California’s 6 wealthiest counties are in the Sacramento Metro area (FTB 2006)
• $77.4 Billion in Effective Buying Income (Claritas 2007 – Sacramento DMA)
• California’s Most Affordable Urban Housing Market (CAR - 2nd quarter 2007))
• Most Diverse US City (Time 8-02)

Who We Are:

• State Capital
• Old Sacramento
• California Railroad Museum
• Sutters Fort
• Kings
• Monarchs
• River Cats