San Antonio Express-News

Positioning Statement:

The Voice of South Texas: With the widest reach of any medium in South Texas, the San Antonio Express-News is the most efficient way to reach your audience. In a DMA of over 1.6 million adults in the 25-county area, the Express-News reaches 35% of adults on a weekday and 52% on Sundays - or 63% in a single week (Scarborough, 2008-1). The reach of the Express-News is #1 in U.S. for Sunday and #7 for Daily, among newspapers in DMAs with population over 1 million; within Texas, we are #1 among major daily newspapers for Sunday readership percentage and #2 for Daily (Scarborough Research, 2007-2).

Market Strengths:

• Ranked #2 in nation as "recession-proof" based on employment environment, real estate affordability, and stability of economic sectors (Fortune.com, April 2008)
• Ranked as a top city for jobs in 2008 - #11 out of 100 largest cities (Forbes.com, January 2008)
• San Antonio's economy expected to continue to expand through 2015. MSA employment projected to grow 3.4% each year. Personal income will grow 8% each year (TXP, Inc. 2006)
• Military base realignments to add 4,000+ military and civilian jobs (City of San Antonio Office of Military Affairs, 2007)
• Top 10 ranking for hottest U.S. cities for entrepreneurs to start and grow a business (Entrepreneur magazine, September 2006)
• A large, acculturated Hispanic population. 9th largest Hispanic population among top 50 DMAs, but highest in % of total population (53.6%) (Demographics USA, 2007). The highest acculturation levels among the ten largest Hispanic markets (Synovate, 2006)
• #1 tourist destination in Texas - more than 26 million people visit San Antonio each year (D.K. Shifflet & Associates, 2006)

Who We Are:

• AT&T
• Valero
• USAA
• Toyota
• H-E-B
• Military City USA
• The Alamo
• The River Walk
• San Antonio Spurs