The Tacoma News Tribune

Positioning Statement:

The signature distinction of The News Tribune is how thoroughly it dominates the local news market of Pierce County and the South Sound, virtually unchallenged by the larger Seattle newspapers. No Seattle newspapers or telvision stations can come close to The News Tribune's status as the most authoritative source of local news. The News Tribune excels in its coverage of local and breaking news, major league and prep sports, and Wahington's statehouse. The paper is particularly noted for its strong sports coverage. Its photography staff is amoung the best in the region. And to tell the unique story of the South Puget Sound, The News Tribune also provides strong coverage of the Port of Tacoma, the military and outdoor recreation in the Northwest.

Market Strengths:

• Pierce County is one of the fastest growing markets in Washington. With affordable housing, room for growth, easy access to transportation and recreation, great parks and cultural amenities.
• A stong Port fuels economic growth, the Army and Air Force bases attract active duty and retirees alike.
• Headquarters: Russell Investments; Milgard (windows) Manufacturing.
• Major employers: Fort Lewis Army Base; McChord Air Force Base; Washington State; Franciscan Health System; MultiCare Health System: Madigan Army Medical Hospital.

Who We Are:

• Tacoma's spectacular natural setting on Commencement Bay, highlighted by a splended two-mile-long linear park along the bay and magnificently forested Point Defiance Park, is located 36 miles South of Seattle.
• Median Age: 35
• Average Income: $66,121
• Median Home Value: $263,000
• Trouism: Museum of Glass, Tacoma Art Museum, Washington State History Museum, Pt. Defiance Park (2nd largest park inside a city's limits), Mt. Rainier National Park.